S401SP

A central Southport apartment, redesigned from the inside out.

Sourced off-market through Avantage and acquired with clear transformation intent, S401SP is a two-bedroom apartment in central Southport that presented as a solid but unremarkable listing — dark carpet, dated styling, and no sense of the light it was actually holding.

The brief was to strip back and reframe: replace the carpet, rethink the palette, and bring the interior into alignment with how the apartment actually sits in the building — high floor, open outlook, good bones. The Design Concierge oversaw the transformation end to end, from initial design concept through to final styling and photography.

The result is a cohesive interior with a calm blue-and-cream palette, bespoke styling, and a master bedroom that reads as a considered space rather than an afterthought. A property bought for its fundamentals, delivered as something genuinely desirable.